Seed Stage
SportsX: The fastest way for sports clubs to turn unactived fans into repeat revenue
AI-native SaaS for fan identity recovery, engagement, and monetization
Temple Dunn, Founder & CEO
The information contained in this business plan belongs to Next Play AI Inc. and may not be disclosed to any third party without our written permission.
Why Invest Now
Why Invest in SportsX Now
Rebuilding the revenue engine of sports clubs — starting with what’s broken today.
Unactivated Fan Connections
  • Anonymous buyers
  • No direct relationship
  • One-time transactions
Fragmented Fan Data
  • Ticketing platforms
  • Spreadsheet-driven records
  • Legacy vendor lock-in
Lost Data Ownership
  • Third-party control
  • No first-party identity
  • Marketplace dependency
Unmonetized Fan Value
  • Unknown high-value fans
  • Inactive engagement loops
  • Unproven sponsor ROI
Why Existing Solutions Fail
Generic CRMs assume clean data and large teams, while enterprise solutions are too expensive, slow, and impossible for mid-tier clubs to operate.
Clubs don’t need more dashboards. They need a system that turns fan activity into money — fast.
Fragmented fan data forced manual ops and custom integrations — no scalability.
Market Timing
The 3rd Wave of SaaS: Data + Workflow + AI
AI finally makes it possible to automatically reconnect historical ticket buyers to real identities and trigger revenue actions without manual ops
Clubs finally have enough digital fan signals
Modern SaaS infrastructure unifies fragmented workflows
AI enables automated segmentation, prioritization, and activation at scale
Our Insight
Identity Recovery: Reconnecting the Superfan
Before loyalty programs or AI, the first revenue unlock for sports clubs is simple:
Reconnect Fans
Identify and unify fragmented data from known fans across all touchpoints.
Activate Engagement
Engage these reconnected fans with personalized and timely actions to drive conversion.
Measure Impact
Quantify the direct revenue uplift from these activations and demonstrate clear ROI.
This is the fastest path from existing data to incremental revenue — without changing ticketing systems.
Product Strategy
From lost fans to measurable revenue
Seamless SaaS. Deep AI. Scalable Web3.
One Station User Data Collection (SaaS)
Ticket & attendance tracking, loyalty & engagement, sponsor interactions.
AI Assisted Business Intelligence
Fan segmentation, LTV prediction, churn alerts, campaign optimization.
Full Lifecycle Automated Execution
Triggered campaigns, reward distribution, content & privilege delivery.
What's Already Built (4 Months)
This is not a vision — this is execution.
Already Live
  • Multi-tenant SaaS platform
  • Club & league-level account system
  • Role-based access & package control
  • Platform dashboards (member growth, activity)
  • Core commerce infrastructure (points & cash)
  • Admin tools ready for real clubs
In Progress (Pilot-Ready)
  • Historical ticket data import (Excel / CSV)
  • Fan identity re-linking via real-name registration (ML-assisted)
  • High / low frequency fan segmentation (AI-powered)
  • Core engagement actions: check-in, voting, Q&A, external link tasks
  • Points marketplace (redeemable rewards)
  • Lightweight commerce to prove revenue lift
Deliberately Not Built Yet
  • Sponsorship automation
  • Advanced AI operations
  • League-wide monetization tools
  • Clear expansion paths — intentionally deferred to stay focused on revenue proof.
Built assuming only 4 months of runway.
Traction
The CBA Beta Phase
Moving from concept to court with real-world validation.
01
The Milestone
Signed LOI with a Tier-1 CBA (Chinese Basketball Association) Club.
02
Current Status
In active Beta development and system debugging.
03
Scalability
The framework built for CBA is 90% applicable to global mid-tier football, basketball, baseball and other leagues.
04
KPI
  • 70% of historical ticket buyers recovered
  • 82% registered after campaign
  • ¥218 Revenue per reactivated fan
Why We Will Win
20+ years of industry moat with unmatched founder-market fit.
Temple Dunn
Founder & CEO
20+ Years Experience
Intersection of Sports & Tech at global leaders Ticketmaster and Tencent Sports.
Built Next Play AI to solve structural inefficiencies witnessed firsthand.
4x Serial Entrepreneur
Proven track record in building and scaling ventures from 0 to 1.
Deep Industry Moat
Currently operating a Basketball Agency in Toronto; direct access to clubs, player development and elite players globally.
"Combining 'Silicon Valley' tech vision with 'Locker Room' industry relationships. We’ve spent decades inside the sports ecosystem—seeing firsthand why generic SaaS fails for clubs—and we’re building exactly the system we always wished existed.
Meet our Team:
Alex Lan
CO-Founder
Serial entrepreneur with deep Web3 infrastructure experience. Co-founder at Stratos Network and OneLedger, specializing in scaling blockchain architectures into market-ready products.
Rae Wu
CO-Founder
Emory MBA with consulting background. Expertise in revenue growth, cross-border operations and partnerships.
Pluto Zhang
Founding Product Engineer
Web3 execution and product leader with a proven track record scaling infrastructure-heavy blockchain systems into market-ready platforms.
Jack Meng
Chief Technology Officer
20+ years leading technical teams across distributed networks and public chain architectures. Currently CTO at N42 Blockchain, former Chief Architect at YOU Blockchain. Proven track record building and managing R&D teams.
YuXi Li
Chief AI Scientist
Ph.D. from University of Alberta, worked with Turing Award laureate Richard Sutton. Expert in reinforcement learning and AI with 2400+ citations. Workshop chair at AAAI, ICML, and NeurIPS. Drives practical AI applications in sports data and intelligent systems.
Raven Sun
Senior Engineer
10+ yrs Senior Engineer, delivering clean code and AI-ready infra for several million user products.
BSc from University of Toronto
Business Model
Business Model & Unit Economics
How We Make Money: Simple & Defendable
1. Core SaaS Subscription
Annual contracts with sports clubs (ACV-driven)
Positioning: Revenue infrastructure, not a marketing tool.
2. Expansion Revenue
  • Advanced fan segmentation & analytics
  • AI-assisted campaign & revenue automation
Pricing: $5k – $20k / year (Usage-based or module-based)
Expansion lever — not required to justify the core business.
3. Transactional Upside
  • Commerce & ticketing-related fees
  • B2B2C revenue share
Status: < 20% of revenue today. Long-term optionality.
Key Unit Economics
$50K
Average ACV
80%
Gross Margin
3-6
Sales Cycle (Months)
<6
CAC Payback (Months)
AI-driven automation reduces marginal operating cost as clubs scale, keeping gross margins above 80%.
SportsX — What This Seed Round Unlocks
This Seed round is designed to prove:
Product → Revenue Fit
Proving our ability to turn lost fans into measurable incremental revenue for clubs.
Repeatable Go-To-Market
Onboarding 10–15 mid-tier clubs with a standardized SaaS model for efficient scaling.
Expansion Readiness
Establishing clear paths for expansion within clubs and across diverse leagues globally.
Our Vision
Over time, SportsX evolves into an AI-assisted revenue operating layer for sports organizations.
Ready to join us in transforming fan engagement?
Oakville, Ontario, Canada
Democratizing NBA-Level Technology
The Benchmark: Cavs Rewards Proven Success
5M+
Transactions
The number of transactions increased in the first yesr
22K+
Registered Users
Active participants driving measurable revenue impact
Cleveland Cavaliers
  • Custom development: $1M+ investment
  • Requires massive IT team
  • Closed ecosystem
  • Enterprise-only solution
  • Long implementation cycle
SportsX Solution
  • Plug-and-play SaaS: 5% cost
  • AI-native automation
  • Open asset ownership for fans
  • Accessible to mid-tier clubs
  • Rapid deployment

The Growth Flywheel: Cavs Rewards program created a self-reinforcing cycle where engagement drove ticket sales, which drove merchandise purchases, which drove further engagement—validating that fan behavior monetization is mission-critical for top-tier sports IPs.